Truthfulness - Eliminate AI Hallucinations About Your Business

Problem

A CMO said to me: “ChatGPT is now our most popular and least well-trained representative”.

Why? Because people were asking important bottom-line money questions in ChatGPT, like:

• “Do you do business in California?”
• “Does your product work with this service?”
• “Where can I get support?”

While ChatGPT was supremely confident in giving these answers, it was quite often wrong, quoting bad pricing and dissuading leads.

Action

AI hallucinations are categorized in two ways:

1. Ignorance (lack of information)

With respect to AI search, 99% of the issues are caused by a lack of data, where the AI model responds with a (to it) “reasonable” extrapolation of the data it’s been given.

By providing real information into these gaps. You can short-circuit the “guesstimating” that the AI would otherwise create.

"ChatGPT is now our most popular and least well-trained representative".

-- everybody

Track critical business questions via customer service, support, and sales channels in Knowatoa.

Develop clear answers to these questions, publish them on your site, and distribute them to social platforms.

These FAQs will function as "AI bait" content, which will then influence your AI search rankings.

2. Logic (flaws in reasoning)

These are much more subtle and not possible to fix with the same approach. Fortunately, they’re much less common in AI search.

Identifying Critical Questions to Answer

Sources for Critical Questions

• Customer service tickets - What confuses customers most?
• Sales call recordings - What objections come up repeatedly?
• Support documentation gaps - What’s missing from your docs?
• Demo request forms - What are prospects asking before buying?

Types of Critical Questions

• Pricing and availability - “How much does X cost?” “Do you serve Y region?”
• Product capabilities - “Does it work with Z?” “Can it handle X use case?”
• Support and policies - “What’s your refund policy?” “How do I get help?”
• Technical specifications - “What are the requirements?” “Does it support X?”

Creating “AI Bait” Content

Format for Maximum Impact

• Clear, direct answers at the top of the page
• Specific details not vague marketing speak
• Structured data when possible (FAQ schema)
• Regular updates as policies/products change

Distribution Strategy

• Publish answers on your website
• Share on LinkedIn for professional queries
• Post on Reddit for community questions
• Update support documentation
• Add to product pages

Key Takeaways

• 99% of AI hallucinations stem from lack of information, not flawed logic
• AI services confidently provide wrong answers when they lack accurate data
• Track critical business questions from customer service, sales, and support
• Create “AI bait” FAQ content with clear answers and distribute widely
• Regular updates prevent outdated information from misleading prospects

You’ve completed the B.I.S.C.U.I.T. Framework!

Ready to put these strategies into action?